Full logo — Dark
Use for websites, social posts, presentations, and official brand communications.
Brand Assets
Official Wadoozie logos, character artwork, colors, and typography for approved use across digital, social, press, and community content.
Logos
The Wadoozie logo is the primary identifier of the ecosystem. Use the full logo in most branded applications, and use icon marks only when space is limited.
Full logo — Gold
Alternate full-color logo for dark surfaces, campaign artwork, and branded promotional use.
Wordmark — Dark
Use when the full logo is not needed and the Wadoozie name should be the main focus.
Wordmark — Gold
Alternate wordmark for dark backgrounds, campaign graphics, and visual variety within approved brand use.
Coin icon — Blue
Circular brand icon for token-related visuals, profile images, stickers, and compact brand placements.
Coin icon — Gold
Alternate circular icon for $WADZ-related content, reward visuals, and ecosystem graphics.
Character icon — Blue
Standalone Wadoozie character mark for playful brand moments, social assets, and community content.
Clear space
Always leave enough clear space around the Wadoozie logo so it remains easy to recognize and never feels crowded by other elements.
The Wadoozie character
The Wadoozie character is a core part of the Wadoozie visual identity. Use these approved poses for marketing, social, and community content so the brand stays consistent and recognizable.
Color
The Wadoozie palette is bold, warm, and high-energy. It should feel playful, recognizable, and strong across dark-first digital surfaces.
Typography
Typography should feel bold, friendly, and easy to scan. The brand voice is expressive, but readability should always come first.
BRAAH ONE
/ headings, large promotional messaging.
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Primary Brand Font
Primary Brand Font
TASA Explorer
/ paragraph, labels, captions
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Secondary Brand Font
Secondary Brand Font
Don't Do That
To protect the Wadoozie identity, do not alter logos or character assets in ways that reduce clarity, consistency, or recognition.
Do not stretch the logo
Do not rotate the logo
Do not change logo colors
Do not place on busy backgrounds
Do not use without Registered® trademark symbol.
Do not add outlines or effects
Partner Lockup
Maintain equal visual weight between logos, use consistent spacing, and never merge marks into a single custom shape. For major partnerships or campaign lockups, use approved compositions only.
Horizontal lockup
Stacked lockup